Google Search Campaigns
Intent-led campaigns on commercial and transactional keywords. Tight ad groups, RSA optimisation, negative keyword discipline, and bid strategies tied to your CRM.
Service
Google Ads that Hit ROAS, Not Just Spend Budget.
Search, Performance Max, YouTube, and Display campaigns built for cost per lead and return on ad spend. Transparent reporting, weekly optimisation, and no opaque agency fees.
What is it?
Google Ads Management, defined
Google Ads Management is the practice of planning, building, and optimising paid campaigns on Google Search, Performance Max, YouTube, and Display Network to deliver business outcomes (leads, revenue, signups) at a target cost. Magnis AI runs Google Ads as a profit centre, not a vanity spend, with weekly optimisation, conversion tracking that actually matches your CRM, and reporting your CFO can verify.
Who needs this?
You probably need this if any of these sound familiar
- SMBs and startups that need leads now and cannot wait for SEO
- E-commerce stores aiming for a target ROAS at scale
- Local businesses that need to dominate map-pack and local search ads
- B2B companies competing for high-intent commercial keywords
- Companies whose current agency reports impressions but not revenue
Overview
Google Ads Management, the practice in summary
Google Ads is a leverage tool: every dollar you put in should return more than a dollar out, with measurable margin. Magnis AI runs campaigns where the conversion tracking is auditable, the targeting is intent-led, and the budget is moved every week based on what actually converts. No locked-in agency fees, no opaque reporting.
Capabilities
What we deliver
Each capability is a defined deliverable with clear inputs, outputs, and review gates.
Performance Max Campaigns
PMax for e-commerce and lead-gen, with asset groups structured around your real product or service lines, not the default catch-all blob.
YouTube Ads
Skippable, non-skippable, bumper, and demand-gen YouTube campaigns. Used for brand build, retargeting, and high-intent video remarketing.
Display and Remarketing
Display remarketing for cart abandonment, lead nurture, and engaged-but-undecided traffic. Built with conversion frequency caps, not annoyance.
Conversion Tracking and Attribution
GA4, Google Tag Manager, enhanced conversions, server-side tracking, and CRM-import conversions. Numbers that match your sales pipeline.
Landing Page Optimisation for Ads
Ad-specific landing pages designed for conversion. We do not send paid traffic to your homepage; we build pages designed to convert.
Framework
The Magnis ROAS-First Ads Method
Three rules: Every campaign has a measurable conversion goal tied to revenue. Every change has a hypothesis and a baseline. Every week we move budget toward what converts and away from what does not. No vanity metrics in the report.
Methodology
How a typical engagement runs
Clear phases with explicit artefacts and review gates. Independent review at every phase boundary.
- 01
Audit and Strategy
Current account audit, competitor SERP and ad analysis, conversion tracking review, target CPA/ROAS definition. Output: 90-day campaign plan.
- 02
Build
Account structure, campaign build, ad copy, RSA assets, landing pages, and conversion tracking. Built from scratch or restructured from the existing account.
- 03
Optimise
Weekly optimisation: bids, negatives, ad copy, landing pages, audiences. Monthly performance review and budget reallocation.
- 04
Scale
Once unit economics work, scale spend systematically. Performance Max, new geos, new product lines, YouTube top-of-funnel.
Outcomes
What you get
Concrete, measurable outputs you can verify against the original brief.
- Measurable cost per lead or target ROAS hit within 60 to 90 days
- Conversion tracking that matches your CRM
- Lower wasted spend on irrelevant queries (negative keyword discipline)
- Transparent reporting your CFO can verify
- Profitable scale, not just spent budget
Timeline
Setup in 2 to 3 weeks, ongoing management
Typical delivery window. Actual timeline depends on scope, agreed during the scoping call.
Industries we deliver this for
- E-commerce
- Local Businesses
- Professional Services
- SaaS
- Healthcare Clinics
- Real Estate
- Education
Common questions about Google Ads Management
How much should I spend on Google Ads?
Start with a budget that lets you collect statistically significant data in 30 days: typically 30 to 50 conversions per campaign. For B2B that means around USD 3,000 to 8,000 per month minimum. For e-commerce, 5,000 to 20,000 to learn well. Below that, the algorithm cannot optimise and you are paying for guesswork.
What is your agency fee model?
Flat monthly retainer, scoped by account complexity. No percentage of ad spend (which incentivises agencies to spend more, not better). Ad spend goes directly to Google from your account, fully transparent.
Do you own our ad account or do we?
You do. Always. We are added as a managed user on your account. If you leave Magnis AI, you keep every campaign, every conversion, every keyword. No agency-account hostage games.
How do you handle Performance Max if it is a black box?
PMax is opaque by default, but with proper account structure, asset groups, audience signals, and customer match data, you can steer it. We build PMax with structure (not a single catch-all asset group), feed it conversion data that matches your CRM, and review the placement and audience reports weekly.
Do you also do Meta, LinkedIn, TikTok ads?
Currently we focus on Google Ads as a core competency. We refer trusted Meta and LinkedIn ad specialists for clients who need cross-channel. We will expand Magnis-delivered paid social as we hire specialists.
How often do you report?
Weekly Slack or email update with what changed and what the data says. Monthly written report with full performance, leads attributed, and recommendations. Live dashboard available 24/7 for clients who want it.
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