E-commerce Growth, From Traffic to Lifetime Value

All four, plus headless on any of them. Shopify is our most common base. We pick based on your scale, custom requirements, and team capacity. We do not push platform changes unless the math supports them.

Depends on margin and customer LTV. For most apparel and consumer brands a blended ROAS of 3 to 5 is the working target on paid acquisition. Higher LTV businesses can run lower ROAS sustainably; lower-margin businesses need higher. We model unit economics first, then set targets.

Only when the speed and design constraints of a Shopify theme are demonstrably hurting conversion or SEO, and you have the engineering capacity to maintain a headless stack. For most stores under 10M USD revenue, optimising the Shopify theme is the right call.

Yes, in the right categories. Conversational product discovery moves conversion and AOV most in fashion, beauty, fitness equipment, home, and specialty food. Less in commodity categories. We pilot on a defined segment before broad rollout.

Paid ads and CRO show in 60 to 90 days. SEO and lifecycle compound over 6 to 12 months. Replatforming is 10 to 16 weeks of build, then 60 to 90 days of post-launch SEO and conversion stabilisation. We sequence work so value shows monthly, not at the end.

Through a combination of platform-level data (Google Ads conversions, Meta Pixel), GA4 attribution models, your e-commerce platform's order data, and post-purchase survey ('how did you first hear about us') data. No single source is perfect; the combined view is directional but actionable. For most SMB to mid-market brands, last-non-direct click attribution with weekly channel-level review beats elaborate multi-touch models that need infrastructure you do not have.

Repeat purchase rate. Acquisition cost rises every year; the cheapest customer is the one you already have. Most brands obsess over new customer ROAS while their email programme runs default Shopify flows and their post-purchase experience is a generic shipping confirmation. Fix that and lifetime value (and therefore sustainable acquisition cost) improves dramatically with no change to top-of-funnel spend.