Real Estate Authority Rules
Local property advertising rules (RERA in India, MAS for collective sale, etc.) shape what can be claimed in listings and ads.
Industry
Property Inquiries and Local Visibility for Real Estate
Local SEO, Google Ads, AI chatbots, and conversion-led websites for residential agents, commercial brokers, developers, and PropTech platforms.
Overview
Real Estate, the practice in summary
Property buyers and tenants research online long before they call. Magnis AI helps real estate businesses win that research stage through local SEO that surfaces you for in-market queries, paid acquisition for high-intent property terms, AI chatbots that qualify leads 24/7, and conversion-led websites that turn property browsers into booked viewings.
Magnis App for Real Estate
Magnis CRM: Close more deals. Lose zero leads.
Magnis CRM is the WhatsApp-first sales pipeline for Indian real estate teams. Capture leads from 99acres and MagicBricks, run site visits, manage negotiations, and raise GST-compliant booking invoices in one screen.
- WhatsApp and call timeline. Every WhatsApp message, call recording, and site visit note lands on one lead timeline. Zero context switching when an agent picks up a hot lead.
- RE pipeline built for India. Stages mirror the Indian sales cycle: Contacted, Site Visit, Negotiation, Booked. Not a generic Western funnel with stages your team will not use.
- My Day, agent morning brief. Each agent opens to their prioritised follow-up queue. No missed leads, no manager nagging, no morning standup overhead.
- Booking and milestone billing. Receipts, milestone-linked invoices, and GST-ready PDFs raised without leaving the CRM. Reconciles with Tally for finance teams.
- 99acres and MagicBricks capture. Leads from portals land automatically with source, project, and contact pre-filled. No manual paste, no duplicate entries.
What to Know
What shapes work in real estate
Considerations and constraints that shape our work in real estate.
Data Protection (GDPR, PDPA, DPDP)
Lead capture and CRM design must respect consent and data residency for the markets you operate in.
What We Deliver
How we grow real estate
Each block is a defined service with clear inputs, outputs, and measurable outcomes.
Local SEO for Agents and Developers
Google Business Profile optimisation, city and neighbourhood-page SEO, review acquisition, and local citation building.
Google Ads for Property Inquiries
Search and Performance Max campaigns on high-intent property terms with landing pages tuned for inquiry capture.
Lead Qualification Chatbots
AI chatbots on website and WhatsApp that qualify property briefs, schedule viewings, and route serious leads to the right agent 24/7.
Property Listing Sites and Portals
Fast, search-friendly property sites with filtering, map view, and direct enquiry capture. Built on Next.js for speed and SEO.
Email and SMS Lifecycle
Drip campaigns for unsold leads, new listing alerts, and nurture flows that keep your name top of mind until the buyer is ready.
Developer Project Microsites
Single-project marketing sites for new developments, with AI chat for floorplan questions, virtual tours, and structured lead capture.
Investor and NRI-Focused Campaigns
Targeted acquisition campaigns for property investors and non-resident buyers, with currency context, tax/repatriation FAQs, and remote-buying workflows. Particularly important for premium and luxury inventory in India and ASEAN markets.
Services we deliver in Real Estate
The Magnis AI services that fit this sector
SEO Services
Technical SEO, content SEO, local SEO, Answer Engine Optimisation, Generative Engine Optimisation, and LLM Optimisation for Google, Bing, ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Built around measurable organic growth and AI visibility, not vanity rankings.
ExploreGoogle Ads Management
Search, Performance Max, YouTube, and Display campaigns built for cost per lead and return on ad spend. Transparent reporting, weekly optimisation, and no opaque agency fees.
ExploreAI Chatbot Development
Custom chatbots grounded in your own knowledge base, integrated with your CRM and helpdesk, and tuned to your tone of voice. For websites, WhatsApp, Telegram, Instagram, and voice.
ExploreWeb Development
Modern web development on Next.js, React, and headless CMS. Marketing sites built for SEO and speed, SaaS dashboards built for product velocity, and e-commerce stores built for revenue.
ExploreContent Marketing
SEO-led blog content, thought leadership, lead-gen guides, and editorial strategy. Original writing from subject-matter experts, not AI slop. Built to rank in Google and get cited in ChatGPT.
ExploreMethodology
How we deliver growth in this sector
Four phases shaped around how your business actually buys, grows, and retains. Each phase has explicit deliverables and a measurable outcome.
- 01
Local Audit
GBP audit, local SERP analysis, competitor visibility, current site and lead-flow audit. Output: ranked opportunity list per service area.
- 02
Foundation
GBP optimisation, local schema, key landing pages, lead capture wiring, CRM integration.
- 03
Demand
Google Ads on high-intent terms, SEO content on neighbourhoods and buyer-intent topics, chatbot launch.
- 04
Compound
Review programme, content cadence, lifecycle email, and per-listing or per-development microsites as new inventory arrives.
Outcomes
Measurable results
Specific, defensible outcomes from typical engagements.
- Higher map-pack and local-pack rankings in your service area
- More qualified property inquiries from paid and organic channels
- Inquiry response time cut from hours to seconds (via chatbot)
- Lifetime value of unsold leads improved through lifecycle automation
- Consistent quality of brand presence across listings, ads, and website
Common questions about growth for real estate
Do agents really need their own website, or are portals enough?
Portals (PropertyGuru, 99.co, Magicbricks, Zillow) drive volume but everyone is on them. A strong agent site differentiates your brand, captures direct demand, and lets you build long-term SEO and email assets that the portal cannot take from you.
What is realistic for Google Ads in real estate?
High-intent terms (location plus property type plus action) work best. Generic terms are expensive and low-converting. We focus budget on bottom-of-funnel queries and tune landing pages per neighbourhood and property type. ROAS is measured in qualified inquiries and viewings, not just clicks.
Will AI chatbots reduce the human side of property sales?
No. They handle the first 80 percent (qualification, scheduling, basic info) so agents spend their time on the 20 percent that needs human judgement. Bots that try to close deals lose customer trust; bots that prep the conversation lift conversion.
Can you work with developers as well as agents?
Yes. Developer work is usually project-driven (per-development microsite, paid acquisition launch, lead routing), whereas agent and agency work is usually retainer-based (ongoing SEO, ads, content). Both fit our service catalogue.
How fast can we see results?
Paid ads and GBP optimisation: 2 to 4 weeks for first inquiry uplift. Local SEO: 3 to 6 months for ranking gains. Chatbot launch: 4 to 6 weeks. Content compounding: 6 to 12 months for the full effect.
How should we handle CRM and follow-up for unsold leads?
Real estate has unusually long buying cycles (3 to 18 months) and most leads do not transact in the first 30 days. A CRM with disciplined follow-up cadence (HubSpot, Salesforce, or vertical CRMs like Sell.do for India) plus automated nurture (new listings matching the buyer brief, market updates for the area, financing options) lifts unsold-lead conversion from the typical 2 to 4 percent to 8 to 12 percent over 12 months. We help set up the cadence and the content that feeds it.
Do property portals (PropertyGuru, 99.co, Magicbricks, Zillow) make our own marketing redundant?
No. Portals drive volume but every agent is on them and the lead is often shared. Your own marketing differentiates the brand, captures direct demand at lower cost per lead, and builds long-term SEO and email assets the portal cannot take from you. Portal leads should be one channel in the mix, not the entire strategy. Most agents we work with reduce portal dependence from 80 percent to 40 to 50 percent of total leads within 12 months while growing total volume.
Get a Free Local Visibility Audit
Book a 30-minute call. We will audit your current local visibility, Google Business Profile, and inquiry flow and quote the top three improvements. No commitment.